Authors Posts by Franco Cerreto

Franco Cerreto

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Survival in the Platform Era

New ECC Köln study highlights options for action for German companies The term "platform" is undisputedly one of the most common buzzwords currently used. Hardly...

The delicate little plant “online grocery” in Germany

The German online food trade is still at a modest level – but interest is growing Online food retailing in Germany is still at a...

Dedicated Players Have the Edge: Why Over-the-Counter Retailers Must Have a...

Major online retailers such as eBay and Amazon have been established in Europe for many years. In addition, there are domestic German companies such...

Personalisation in online shopping: Annoyance factor No. 1

Most online shoppers are well aware of this phenomenon: once they have viewed or purchased an item on the internet, they will then see...

Fewer bailouts during the checkout process – this is how it‘s...

It‘s a big problem for online retailers: customers load different items into their virtual shopping cart and then leave without making a purchase, and...