Overview of the latest news
#Strategy
Why e-commerce now has to rely on PWAs
Whether mobile, app or desktop – customers use a wide variety of online channels for their purchases. However, these different contact points often cause discontinuities in the user experience. Can Progressive Web Applications (PWA) help overcome these ruptures?
Digitisation in Germany: Theory and practice
The “E-Commerce-Magazin” with its report on the Global Competitiveness Report of the World Economic Forum takes a look beyond online trade. In this study, Germany ranked only 31st when it came to digitisation. How can this point be countered?
#Online Grocery
Will e-commerce become a basic provider?
Recently, the Bundesverband E-Commerce und Versandhandel (bevh) presented new figures on online grocery. Accordingly, the sector grew by 20.3 percent to a turnover of 1.36 billion euros in 2018. The association also expects this figure to triple over the next few years. Is online grocery on the brink of a breakthrough?
Trends in E-Commerce – How Germans shop 2019
The digital association Bitkom, on the other hand, keeps online grocery in perspective. According to its study, the field of online grocery is growing, but new buyer groups can hardly be developed at present. One reason for this is that suppliers have so far focused primarily on large cities and have not rolled out their offerings across the board.
Is Lidl making a new start in the online grocery market with outsourcing?
How can an online grocery offering be both customer-friendly and profitable? Lidl is also faced with this question. In Ireland, the German discount giant is now experimenting with outsourcing its supply business. Peer Schader from the “Supermarktblog” took a closer look at the model.
#Omnichannel
E-Commerce: Transparency and flexibility for logistics
Omnichannel offerings are almost standard today to convince customers. For logistics, however, the trend means smaller orders, shorter response times and a high number of returns. How can these challenges be mastered? This question is addressed by the Ehrhardt + Partner Group (EPG) in a new white paper.
#Platforms
Online marketplaces: MEPs work towards more transparent search results
Online marketplaces and comparison portals should make their rating procedures for searches and product presentations more transparent – this is what a current draft law in the EU Parliament demands. Stefan Krempl deals for “heise online” with the consequences of this advance.
#Internationalisation
No Deal! What are the consequences of Brexit for online trading?
Given the events of recent weeks, a no-deal-brexit scenario is becoming more and more likely. But what would an unregulated withdrawal of the United Kingdom from the EU mean for online trading? Franziska Kunz has compiled some interesting facts for the blog “Handelskraft”.
#Studies
Digitisation targets: Customer service beats efficiency
What goals are German companies pursuing with their digitisation initiatives? Bitkom Research and Tata Consultancy Services now tried to answer this question with a study. The result: almost nine out of ten companies (87 percent) see great potential for better customer service through digitisation.
Study: M-Commerce will overtake desktop shopping by 2023
Mobile commerce is still on the advance. According to a study by the payment technology company Worldpay, further annual growth of 16 percent can be expected over the next few years.
