Overview of the latest news
#Omnichannel
- A fairy tale from Mönchengladbach
Are local commerce projects such as “eBay Mönchengladbach” an opportunity for brick-and-mortar retailers to participate in the growth of e-commerce? In his article, Alexander Graf provides a highly critical view at the Mönchengladbach project and similar initiatives.
https://www.kassenzone.de/2018/05/11/ein-maerchen-aus-moenchengladbach/
- “Mood consistently positive”: Intersport’s online strategy works out
How can a group purchasing organisation support its own merchants in e-commerce? In an interview with the online magazine “neuhandeln.de” Intersport-CDO Carsten Schmitz gives some exciting insights into the online strategy of the sports retailer.
https://neuhandeln.de/stimmung-durchweg-positiv-online-strategie-von-intersport-geht-auf/
- How to reach today’s impatient shoppers—whether they’re shopping online, by voice, or in store
Is brick-and-mortar dead? Google does not think so. According to the tech giant, queries for search terms such as “near me”, “where to shop” and “where to buy” have increased significantly in the past two years. Are impatient consumers the new customers of the brick-and-mortar retail?
https://www.thinkwithgoogle.com/marketing-resources/omnichannel/meeting-shoppers-needs/
- Technical proliferation
According to a study by Salesforce and Deloitte, the predominantly digital expansion of sales channels has led to a proliferation of technologies at many retailers. However, this confusion hinders efficient use of data. For this reason, many companies are striving to consolidate their systems.
http://handelsjournal.de/2018/05/08/unternehmen/mirkohackmann/technischer-wildwuchs/
- Use of additional sales channels by online shops in Germany (2016-2017)
These days, an online shop alone is usually no longer enough to survive in e-commerce. In an information graphic, the EHI Retail Institute shows which sales channels are also used by the 1,000 B2C online retailers with the highest turnover in Germany.
#Marketplaces
- Concerns about customer churn due to marketplace presence are unfounded
Many fashion brands are uncertain about marketplace integration. They are often worried that a migration of their brand shop customers could sever the consumer contact. According to a study by Arvato SCM Solutions, however, this fear is unfounded. Instead, the proportion of new customers in the first two years is on average higher than the proportion of disposals.
https://scm.arvato.com/de/ueber-arvato/presse/2018/marktplatzstudie-2018.html
#Online Grocery
- Artificial Intelligence will change the grocery industry
Will artificial intelligence sooner or later replace human employees in grocery retailing? Marco Cerqui, co-initiator of the smart shopping list Bring! deals with this question in a guest article in the online magazine “deutsche-startups.de”.
#Internationalization
- Alibaba Managing Director Karl Wehner: How the company helps in China
China is a dream destination for many German companies simply because of its market size. Many, however, shy away from internationalization into China. It is precisely these companies that the Alibaba Group has identified as its target group. In an interview with “etailment”, Alibaba’s Managing Director for Germany Karl Wehner explained how the group supports German companies in China.
https://etailment.de/news/stories/china-alibaba-wehner-mittelstand-21281
#Digitization
- Online shopping becomes more human
Is trade being dehumanized by the constantly expanding technical possibilities? Not at all. From Thomas Lang’s point of view, technology makes online shopping “more natural, more personal and above all more human”. To benefit from this, traders must keep pace with developments.
https://www.inside-channels.ch/articles/51023
- Are we ready for voice shopping… and are the virtual assistants ready?
Voice commerce is often announced by many experts as “the next big thing”. However, the status quo leaves much to be desired, as Chris Dawson states in “tamebay”.
#Studies
- Online shoppers worry about privacy
German online shoppers continue to be sceptical about virtual assistants. According to a study by management consultants Accenture, one in two (54 percent) have a possible misuse of their data in mind when using a virtual assistant.
- Defence against cyber attacks is becoming increasingly urgent
A Bitkom study shows that data security is a major problem in online trading. According to the report, two out of three German companies were affected by IT attacks within a year. In “etailment” Sybille Wilhelm gives a few tips on how retailers can protect themselves.
https://etailment.de/news/stories/hacker-cyber-handel-21276
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